The goal for this project was to create a brand identity system for an established brand. I chose to work with the skateboarding company, Alien Workshop. Brand elements include; Color-palette, Typefaces and a new logo.
Alien workshop is a brand that I really respect , so I wanted their rebrand to be more of a fresh start, rather than a complete reimagination of the brand. Alien Workshop is one of few original skate companies still around; Which means they have an almost cult following which means we have to think of them as the audience perciveing the rebrand
This project shows my interest in skateboarding aswell as the capability to create many different elements that create a cohesive brand when displayed together in a stylescape
